Pay for recovery—not minutes on hold.
ReplyTown starts at £49 a month and works whenever your team cannot answer. Choose a standard recovery flow or add custom intake, a dashboard, and priority escalation.
Essential
Perfect for solo operators and small teams.
£0 one-time setup
- 1 business, phone and web leads
- Instant text-back on missed calls
- Basic intake workflow
- 100 lead recoveries / month
- Urgency classification
- Owner alerts by SMS and email
- 1 follow-up touch
- Daily lead digest
- Dashboard access
- Custom intake questions
- Priority escalation
Growth
For established businesses and growing practices.
£0 one-time setup
- 1 business, phone and web leads
- Instant text-back on missed calls
- Custom intake qualification
- Unlimited lead recoveries
- Urgency classification
- Owner alerts by SMS, email and dashboard
- 2 follow-up touches with priority escalation
- Daily lead digest
- Dashboard access
- Custom intake questions
- Priority escalation
Monthly or annual billing. Annual plans include 2 months free. SMS overage is billed at cost plus a small margin, and the Gemini spend cap means no surprise AI costs. 30-day notice to cancel, no lock-in.
Compare us to the cost of a lost job.
Some UK answering services charge by the call or minute, and some charge extra for evening or weekend cover. ReplyTown is different: it does not replace a live receptionist. It activates after a call is missed, acknowledges the caller, collects useful details, and alerts your team for one flat platform fee.
More importantly, think about the cost of a missed lead. You pay Google or Facebook to get the phone to ring. If you miss the call, you lose the marketing spend AND the revenue from the job. One recovered emergency job pays for ReplyTown for the entire quarter.
The recovery workflow starts as soon as the missed-call event reaches ReplyTown, without waiting for somebody to clear an inbox.
Recovering a single emergency boiler repair pays for your monthly subscription multiple times over.
One predictable monthly price for every missed call, every web lead, and every automatic follow-up.
Choose the cover you need—not the category with the loudest promise.
Live answering and missed-call recovery solve different moments. This comparison makes that distinction visible so you can price the right operational outcome.
| Service | Published starting cost | How usage is charged | What happens after hours | Best fit |
|---|---|---|---|---|
| ReplyTown Essential | £49/month | Flat platform price for up to 100 lead recoveries; messaging allowance and any overage are shown before activation. | The missed caller is acknowledged and qualified automatically; your team receives push and email alerts. | Teams that want to recover missed enquiries without outsourcing every live call. |
| Moneypenny Message Taking | From £55/month | Minute allowance applies; continued answering after the allowance can incur per-minute charges. | Published 24/7 answering add-on starts from a further £35/month, depending on the minute plan. | Businesses that want a person to answer and take a message during covered hours. |
| AnswerForce UK | Plan-dependent | Published overage: £1/minute; unused minutes do not roll over. | Plans include live answering; available features and included minutes vary by plan. | Businesses that need live human call answering and appointment support. |
| The Answer Centre | 99p per answered call | Pay-as-you-go per-call pricing on the standard service. | Standard published hours are 8:30am–6pm weekdays; extended hours cost extra. | Low-volume businesses that prefer a human message-taking service charged per call. |
Checked 9 August 2026. Prices and terms can change. Links go to each provider’s own published information. VAT, telecom charges, optional integrations, and bespoke plans may alter the final quote.
Calculate your break-even pointPricing questions
Are there any hidden SMS fees?
Do I have to sign a long-term contract?
What is the ROI for a plumbing business?
Can I upgrade or downgrade my plan?
See what your next missed call could become.
We’ll map one real enquiry from first ring to qualified handoff, using the questions, urgency rules, and follow-up your team actually needs.