The True Cost of a Missed Call
For most local businesses, the phone is the primary driver of new revenue. Every call represents a high-intent prospect who has actively sought out your services, decided you look reputable, and picked up the phone to book a job.
However, studies show that many callers will not leave a voicemail if their call goes unanswered. Instead, they hang up and call the next business on the search results page. A missed call can send revenue directly to a competitor.
How to Calculate Your Losses
Understanding your missed revenue requires just three numbers:
- Missed Calls Per Week: How many calls go unanswered, hit voicemail, or get dropped when your team is busy or after hours?
- Average Job Value: What is the average revenue you generate from a single booked job?
- Loss Rate: The percentage of missed callers who move on to a competitor. Industry average is 85%.
Our calculator uses these numbers to estimate potential lost revenue on a monthly basis. Treat the result as a planning scenario, not a guaranteed forecast.
Stop the Leak
The solution isn’t to hire more staff or pay exorbitant fees for a 24/7 answering service. With an automated missed-call text-back system like ReplyTown, you instantly engage those callers via SMS within seconds of missing the call. By instantly acknowledging them and starting a conversation, you stop them from calling your competitors and recover that lost revenue.